China Tobacco Shenzhen Industrial Co., the parent company of SIU heated tobacco and XIU heating device brands, was founded in 1988. As Shenzhen has rapidly developed, the company has expanded to occupy 30,000 quare meters and boasts advanced production capabilities, inclluding 19 high-efficiency packaging lines. With an annual production capacity of 40,000 boxes, their flagship product, the “Shuangxi Haorizi” cigarette series, has earned a strong reputation across Asian markets its premium quallity. As a leading traditional cigarette brand in China, the company has actively embraced the new tobacco industry, introducing 3 innovative heating devices and 3 heated tobacco product lines, driving the industry innovation.
As a leading player in the industry, China Tobacco Shenzhen Industrial Co., has strategically advanced its branding operations. In 2003, during the early stages of industrial consolidation, the company adpoted a mega-brand strategy, focusing on a single dominant brand by integrating five brands - Shuangxi, Yeshu, Yangcheng, Hongmeiwang, Wuyeshen. This approach rapidly increased brand awareness and market share, propelling the company to an annual production of 4,263,000 boxes, making it the No. 1 brand in the industry.
The company boasts a dedicated R&D team focused on driving innovation in the new tobacco industry while staying at the forefront of global traditional tobacco technology. They continuously break through in areas like harm-reduction technology, taste optimization, and user convenience, consistently launching heat-not-burn products that align with market demands.
with robust integration capabilities in the tobacco industry chain, China Tobacco Shenzhen Industrial Co., has developed a highly efficient an coordinated supply chain system. By optimizing production processes, reducing costs, and enhancing product competitiveness its market position, securing a leading role in the new tobacco industry.
